The scenes are alternated with Vasanth going to Mayavanam and the ad film producer watching the film.
She catches an auto and goes to the studio. The contest is a promotional ad for Irul, in which contestants are awarded ₹5 lakh if they succeed in watching the horror film alone at night without showing signs of fright. In frustration, she goes to visit the ad company where she learns that the producer has gone to take part in the contest arranged by Swathi's company. He keeps visiting her house demanding cash and she keeps putting it off by saying that the cheque she has been entitled to, after acting in another ad film previously, keeps bouncing off. She doesn't give much thought to it because she is always preoccupied by the loan that she has taken from a local gangster. After a poster of the film, Irul, that Swathi is currently working on is put on to the walls of the house, Apsara experiences strange things happening inside the house. She is separated from her husband Arjun who is an actor, and lives with her friend Swathi (Lakshmi Priyaa Chandramouli) who works at a film production house, RK Studios. In alternating scenes, Apsara (Nayantara) is a single mother struggling to make ends meet by working in ad films. Madhan disappears, and after escaping from Mayavanam somehow, Vasanth's friend meets with a grisly death soon, by falling off the building just like Maya, which spurs Vasanth to embark on an investigation into Mayavanam. Later, Madhan and Vasanth's friend-an auto driver-visits Mayavanam to write about his last episode. She falls to her death from the building, with an expensive ring rumoured to be on her body, and is buried in the grounds of the asylum (Mayavanam), where it is believed her vengeful spirit now roams. Madhan then recounts the story of one such inmate, a woman named Maya Matthews, who was taken to the asylum after murdering her husband and forced to give up her newborn daughter to the authorities in the asylum. He tells him about a book, Asylum by Kate, that details the life of the mentally ill who were forced into asylums and experimented upon.
Ram points out a smoky form near them and warns him of it. The next day, Vasanth shows the pictures taken by him during the dressed up Maya's entry to his boss, Ram Prasad (Amzath Khan) and Madan (Utay Mahesh), the episode writer on Mayavanam. He falls back in fear, but the figure reveals itself as his wife it's just a birthday surprise. In order to ridicule Vasanth, the friend says the same three times, and a similar figure enters the room. He tells him about how one experiences chills and witnesses a spirit descending on them when one says 'Maya! your daughter is not with me' three times. On his friend's birthday, he tells a story involving 'Maya', a malevolent spirit. Vasanth (Aari) is an artist who is working on a story about 'Mayavanam', a haunted forest.
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